I love this fish:

http://vimeo.com/moogaloop.swf?clip_id=9631208&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

It’s not just what you say from Word Is Up on Vimeo.

Why? Dunno, I just do. And it’s a goldfish. (Geddit? Goldfish? Sterling? Ah, never mind.) Perhaps this is how teams feel about their mascot. But here’s the thing: a mascot needs a name.

Suggestions?