Today I start the 11-day paperback tour
Today Kelley and I get on a plane and head east for a bunch of readings and signings. Here’s the schedule: Wednesday…
Read moreDay: November 4, 2014
Branding: It Burns
According to an Economist review of Wally Olins’ posthumous Brand New: The Shape of Brands to Come (Thames & Hudson, 2014), branding is “about knowing who you are…and showing it.” It sounds simple but for a novelist it is not.
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